Investment Dashboard
E-com App Redesign
Trading App
VPN Service
I didn’t add more features.
I made the existing ones easier to discover, easier to understand, and easier to act on
I reviewed the existing product to understand why a feature-rich app still felt difficult to navigate and easy to leave.
too many competing
entry points
key actions were
easy to miss
features felt like
separate experiences
Too many features competed for attention.
Important actions such as coupons and QR did not stand out clearly from the rest of the interface.
Users had options, but no obvious place to start.
The product offered a lot of functionality, while the interface gave little guidance on what mattered most at each moment.
The value was there — but it wasn’t visible enough.
Loyalty, rewards and other engagement features existed, but their benefits were not communicated clearly enough.
Make the value obvious. Make the experience intuitive enough to use — and strong enough to return to.
15–20%
Increase in user
engagement
30–40%
Fewer UX errors &
inconsistent states
25%
Faster design →
development iteration
Looking for something specific?
Let’s talk ↗
Turning complex investment data into clear financial decisions through a structured dashboard that brings portfolio performance, risk, and opportunities into one place.
Project
Industry / Investment Platform
Platform / Web Application
Year / 2025–2026
About
Investment Dashboard brings portfolio performance, risk, available funds, investment opportunities, and account activity into one structured experience — helping users understand their financial position and make more informed investment decisions.
Four stages. The middle two carried most of the work: deciding what the dashboard is actually for, then deciding what a user sees before anything else.
Research
User Interviews
Competitor Analysis
Behavior Research
Structure
Key scenarios
Content hierarchy
Navigation logic
Design
Wireframes
Dashboard architecture
Data visualisation
UI system
Delivery
Usability Testing
Design Refinement
Developer Handoff
Four stages. The middle two carried most of the work: deciding what the dashboard is actually for, then deciding what a user sees before anything else.
Through research, structured information hierarchy, and iterative design, the dashboard turns complex portfolio data into a clear and actionable investment experience.
Looking for something specific?
Let’s talk ↗A mobile app for active crypto traders — combining wallet, market analytics, and trading in one product. The core challenge wasn't visual: it was structural. Three distinct mental models had to coexist without creating friction between them.
A mobile app for active crypto traders — combining wallet, market analytics, and trading in one product. The core challenge wasn't visual: it was structural. Three distinct mental models had to coexist without creating friction between them.
Active trading happens under time pressure. In the existing flow, a user checking their balance, spotting a movement, and executing a trade had to navigate across three disconnected sections — each with its own logic. Every context switch added cognitive overhead at exactly the moment it was most costly.
The key insight: the interface treated wallet, market, and trading as separate tools rather than stages of a single workflow.
Before opening Figma, I spent time understanding how active traders actually behave. I interviewed five users — a mix of day traders and occasional investors — and the pattern was consistent: everyone described the same moment of friction. You see a price move, you check your balance, you navigate to the asset, and by the time you get to the Buy button, the window might already be closing.
I also ran a competitive analysis across Binance, Coinbase, and Kraken — not to copy their patterns, but to understand where they force the same context-switching problem and where they don't. What became clear is that most trading apps are designed around features, not around the sequence of decisions a trader actually makes.
That reframe — from features to decision flow — became the foundation for the architecture.
Home screen as situational awareness. Balance, top movers, and market news in a single scroll — so users can orient themselves without leaving the starting point.
Market screen starts with the macro picture. Dominance metrics and total capitalisation sit above the asset list, giving context before the user drills into a specific coin.
Asset view with persistent actions. Buy and Sell are always visible regardless of scroll position. On a volatile chart, making a trade button a scroll target is a UX liability.
